Sotheby's signs on as for The Museum of Modern Art (MoMA)
Participating in this sponsorship deal:
About Sponsor:
Sotheby's is the world's fourth oldest auction house in continuous operation. The oldest auction house in operation is the Stockholms Auktionsverk founded in 1674, the second oldest is Göteborgs Auktionsverk founded in 1681 and third oldest being Uppsala Auktionskammare founded in 1731, all Swedish. Sotheby's predecessor, Baker's, was founded in London on 11 March 1744 when Samuel Baker presided over the disposal of "several hundred scarce and valuable" books from the library of a certain Rt. Hon. Sir John Stanley.
About Property:
The Museum of Modern Art (MoMA) is an art museum in Midtown Manhattan in New York City, on 53rd Street, between Fifth and Sixth Avenues. It has been important in developing and collecting modernist art, and is often identified as the most influential museum of modern art in the world. The museum's collection offers an unparalleled overview of modern and contemporary art, including works of architecture and design, drawings, painting, sculpture, photography, prints, illustrated books and artist's books, film, and electronic media.