Snapshot
July 20, 2017

South Dakota Beef Council signs on as official sponsor for Sturgis Motorcycle Rally

Participating in this sponsorship deal:

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About Sponsor:

The South Dakota Beef Industry Council is the Qualified State Beef Council which collects and administers the $1 beef checkoff on cattle sold in South Dakota.

About Property:

The Sturgis Motorcycle Rally is an American motorcycle rally held annually in Sturgis, South Dakota, usually during the first full week of August. It began in 1938 and was originally held for stunts and races, but has evolved into being a meeting for motorcycle enthusiasts from around the world. It brings significant income to the citizens of Sturgis, a town of only 6,627 people. It is one of the largest motorcycle rallies in the world.

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