Sports Authority signs on as for Weplay
Participating in this sponsorship deal:
About Sponsor:
The Sports Authority, Inc. (still known as The Sports Authority in some locations) is one of the largest sporting goods retailers in the United States. It is headquartered in Englewood, Colorado,[1] and operates more than 460 stores in 45 U.S. states under the Sports Authority name.
About Property:
Weplay, an American online community site for young athletes, parents, coaches, families and teams involved in youth sports, launched in March 2008. The venture was conceived as a joint venture between Creative Artists Agency, the venture capital arm of New York-based hedge fund Pequot Capital and MLB Advanced Media, Internet arm of Major League Baseball.
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