Snapshot
November 18, 2014

Stella Artois signs on as official sponsor for Breeders' Cup

Participating in this sponsorship deal:

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About Sponsor:

Stella Artois is a 5% ABV lager originating from Leuven, Belgium. It is named Stella after the Latin word for "star" whereas Artois is the family name of Sebastianus Artois, who gave his name to the brewery in 1717. tella Artois is brewed in Belgium (both in the plants of Leuven and Jupille) and the United Kingdom, as well as other countries, including Australia, Brazil and Ukraine. Stella Artois is one of the prominent brands of <a href="https://sponsorpitch.com/sponsors/anheuser-busch">Anheuser-Busch InBev</a>, the world's largest brewer.

About Property:

The Breeders' Cup World Championships is an annual series of Thoroughbred horse races, most but not all Grade I, operated by Breeders' Cup Limited, a company formed in 1982. From its inception in 1984 through 2006, it was a single-day event; starting in 2007, it expanded to two days. The location changes each year. All sites have been in the United States, except in 1996, when the races were at the Woodbine Racetrack in Canada.

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