SVEDKA Vodka is the fastest growing top-10 spirits brand and second largest imported vodka brand in the United States (Impact, 2012). SVEDKA has won numerous category awards and accolades, including the Fast Track Award at Beverage Information Group's 2011 and 2010 Growth Brand Awards as well as Impact's "Hot Brand" award in 2012. Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011) as well as a 93 rating from Wine Enthusiast (2004). Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. The product is also available in SVEDKA Citron, SVEDKA Raspberry, SVEDKA Clementine, SVEDKA Vanilla, SVEDKA Grape, SVEDKA Cherry, and SVEDKA Colada each 35% alcohol by volume (75 proof).
Music Midtown is a large music festival held in Atlanta annually from 1994 to 2005, and after a six-year hiatus, returned in 2011.