Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1984, Swatch was conceived and it was introduced to the market in Switzerland in March 1985.
London Fashion Week is an apparel trade show held in London, England twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with New York Fashion Week, Milan Fashion Week and Paris Fashion Week.