The Financial Times signs on as official sponsor for BNP Paribas Showdown
Participating in this sponsorship deal:
About Sponsor:
The Financial Times is a British English-language international daily newspaper with a special emphasis on business and economic news internationally. The paper, published by Pearson PLC in London, was founded in 1888 by James Sheridan and Horatio Bottomley, and merged with its closest rival, the Financial News in 1945.
About Property:
The BNP Paribas Showdown is a one-night tennis exhibition held at Madison Square Garden in Manhattan New York City, United States each February or March since 2008. Officially known as the BNP Paribas Showdown for the Billie Jean King Cup, the event format is a single elimination tournament with four players competing in a one set, no-ad scoring semifinal, with the winners advancing to a best-of-three set final with regular scoring. The BNP Paribas Showdown serves as the kick off to the tennis season in North America, as it is part of one of the United States Tennis Association's grassroots initiative Tennis Night in America.