The Walt Disney Company signs on as official sponsor for Special Olympics USA Games
Participating in this sponsorship deal:
About Sponsor:
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.
About Property:
Special Olympics USA is a sports organization for children and adults with intellectual disabilities in the United States. It is part of the global Special Olympics movement. The Special Olympics was founded in 1968 with the main goal to accept and welcome individuals as they are. The Special Olympics provides year-round training in Olympic based sports and is based in 170 countries.[1]