Thule Group, headquartered in Sweden, is a world leader in outdoor equipment. Under the motto Active Life, Simplified, Thule offers products within two segments: Outdoor&Bags (e.g. equipment for cycling, water and winter sports, roof boxes, bike trailers, baby joggers, laptop and camera bags, backpacks and cases for mobile handheld devices) and Specialty (snow chains and pick-up truck tool boxes). Thule's products are sold in 136 markets globally.
Team Novo Nordisk is an American global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the world’s first all-diabetes professional cycling team. The team’s mission is to inspire, educate and empower people affected by diabetes.[2]