Tiffany & Co. signs on as official sponsor for Genesis Open
Participating in this sponsorship deal:
About Sponsor:
Tiffany & Co. is an American jewelry and silverware company. As part of its branding, the company is strongly associated with its Tiffany Blue, which is a registered trademark. Founded by Charles Lewis Tiffany and Teddy Young in New York City in 1837 as a "stationery and fancy goods emporium," the store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis in lower Manhattan.
About Property:
The Genesis Open is a professional golf tournament on the PGA Tour in southern California, first played 92 years ago in 1926.[1] Its previous names include Los Angeles Open, Northern Trust Open and Nissan Open. Played annually in February at the Riviera Country Club in Pacific Palisades, it is often the concluding event of the tour's "West Coast Swing" early in the calendar year, before the tour moves east to Florida.