Tim Hortons signs on as official sponsor for IIHF World Junior Championships
Participating in this sponsorship deal:
About Sponsor:
Tim Hortons Inc. is a Canadian fast casual restaurant known for its coffee and doughnuts. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton and Jim Charade, after an initial venture in hamburger restaurants. In 1967 Horton partnered with investor Ron Joyce, who assumed control over operations after Tim Horton died in a car crash in 1974, and expanded the chain into a multi-million dollar franchise. Jim Charade left the organization in 1966 and briefly returned in 1970 and 1993 through 1996.
About Property:
The IIHF Ice Hockey World Junior Championships (WJC), commonly known simply as the World Juniors, are an annual event organized by the International Ice Hockey Federation (IIHF) for national under-20 ice hockey teams from around the world. They are traditionally held in late December, ending in early January. The tournament usually attracts top hockey players in this age category. However, some NHL teams do not release their top players as the tournament overlaps with the NHL season.