Tire Rack signs on as official sponsor for Armed Forces Bowl
Participating in this sponsorship deal:
About Sponsor:
Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Their team of over 100 test drivers (their sales team) tests tires from every major tire manufacturer on the company’s state-of-the-art, 11.7-acre test facility. The findings are then posted on the company’s website, www.tirerack.com, where consumers can make an educated decision on a tire, wheel or performance accessory purchase. Tire Rack has also collected results from more than 150,000 consumer surveys representing over 2.7 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in their Video Center at www.tirerack.com/videos. Since 1979, Tire Rack has grown from a single-point retail store in Indianapolis to encompass over 2 million square feet of space in six distribution centers across the country. A diverse and broad in-stock inventory from 18 major tire and 49 wheel brands can be delivered anywhere in the country in two days or less. A national network of more than 8,000 independent Recommended Installers are available to service customers.
About Property:
The Lockheed Martin Armed Forces Bowl is an annual postseason college football bowl game that was inaugurated in 2003 as the Fort Worth Bowl under corporate sponsorship of PlainsCapital Bank. In 2005, the game was without corporate sponsorship. In 2006, Fort Worth based Bell Helicopter Textron took over sponsorship, and thus it became officially known as the Bell Helicopter Armed Forces Bowl. The contest is one of six bowls produced by ESPN Regional Television and has been televised annually on ESPN since its inception. Armed Forces Insurance is the official Insurance Partner of the Armed Forces Bowl and has sponsored the Great American Patriot Award, presented at halftime at the Bowl, since 2008. In 2014, Lockheed Martin (who's Lockheed Martin Aeronautics division is based in Fort Worth) became the game's sponsor.