Topo Chico signs on as official sponsor for Lollapalooza
Participating in this sponsorship deal:
About Sponsor:
Topo Chico is a brand of sparkling mineral water sourced and bottled in Monterrey, Mexico. The product has been bottled since 1895[1] and is sold in Northern Mexico and all of the United States. Topo Chico is available in 25.4fl oz, 12 fl oz & 6.5 floz glass bottles, their PET bottles are available in 20oz, 1 Lt, and 1.5Lt. Topo Chico is also available in lime and grapefruit flavor in the USA. In October 2017, The Coca-Cola Company acquired the company.[2]
About Property:
Lollapalooza is an annual music festival featuring popular alternative rock, heavy metal, punk rock and hip hop bands, dance and comedy performances, and craft booths. It has also provided a platform for non-profit and political groups. The music festival hosts more than 160,000 people over a three day period. Lollapalooza has featured a diverse range of bands and has helped expose and popularize artists such as Depeche Mode, Metallica, Red Hot Chili Peppers, Pearl Jam, The Cure, Primus, The Killers, Kanye West, Rage Against the Machine, Arcade Fire, Nine Inch Nails, Jane's Addiction, X Japan, Soundgarden, Siouxsie and the Banshees, The Smashing Pumpkins, Muse, Alice in Chains, Tool, Hole, 30 Seconds to Mars, The Drums, The Strokes, Arctic Monkeys, Coldplay, Eminem, Calvin Harris, Thenewno2, Foo Fighters, Lady Gaga, and Green Day.