June 22, 2017
Toys "R" Us signs on as official sponsor for African Wildlife Foundation

Participating in this sponsorship deal:

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African Wildlife Foundation (AWF) has announced today, on World Giraffe Day, a new partnership with Toys“R”Us®, the world’s leading dedicated toy and baby products retailer, to support conservation education for students living near critical giraffe habitats in East Africa. Fresh off its campaign and conservation efforts tied to “April the Giraffe,” whose pregnancy journey and birth of Tajiri received more than 232 million live views online, Toys“R”Us and the African conservation organization will provide students at AWF-supported schools in Tanzania and Uganda with opportunities to learn about their natural environment and local wildlife, including specific subspecies of giraffe. The partnership will support talks and activities led by wildlife rangers, such as animal footprint tracking, as well as hands-on lessons on identifying local plant and wildlife species. Students will also embark on field trips into national parks.
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