Toys "R" Us signs on as for MIT Media Lab
Participating in this sponsorship deal:
About Sponsor:
Toys "R" Us is a toy store chain headquartered in Wayne, New Jersey, United States. The chain also has locations in Europe, Asia, Oceania, Africa, Canada and Australia. The company currently operates 840 stores in the United States and 716 stores in 34 other countries, with some of them under franchises or licenses. The flagship store in New York City's Times Square is the largest toy store in the world, featuring a colorful Ferris wheel. It is the largest toy-centered retailer and the second largest overall toy retailer in the United States. "R" is an abbreviation for the word "are".
About Property:
The MIT Media Lab is an interdisciplinary research laboratory at the Massachusetts Institute of Technology devoted to projects at the convergence of technology, multimedia and design. Staff and students have backgrounds ranging from electrical engineering and computer science to sociology and music and others.[1] The Media Lab has been widely popularized since the 1990s by business and technology publications such as Wired and Red Herring for a series of practical inventions in the fields of wireless networks, field sensing, web browsers and the World Wide Web. More recently, it has also focused particularly on design and technologies that address social causes.[2] The One Laptop per Child (OLPC) was one of the notable research efforts which grew out of the Media Lab.