Trader Joe's signs on as official sponsor for Boston Red Sox
Participating in this sponsorship deal:
About Sponsor:
Trader Joe's is a privately held chain of specialty grocery stores headquartered in Monrovia, California. As of June 2011, Trader Joe's had a total of 361 stores. Approximately half of its stores are in California, with the heaviest concentration in Southern California, but the company also has locations in 28 other states and Washington, D.C. Trader Joe's was founded by Joe Coulombe and is owned, since 1979, by a family trust set up by the late German businessman Theo Albrecht, one of the two brothers behind the German discount supermarket chain Aldi.
About Property:
The Boston Red Sox are a professional baseball team based in Boston, Massachusetts, and a member of Major League Baseball’s American League Eastern Division. Founded in 1901 as one of the American League's eight charter franchises, the Red Sox's home ballpark has been Fenway Park since 1912. The "Red Sox" name was chosen by the team owner, John I. Taylor, around 1908, following previous Boston teams that had been known as the "Red Stockings". They played in eleven World Series, third most of any team remaining in one city, after the New York Yankees and the Saint Louis Cardinals. They won seven of these, also third most of any team remaining in one city, again after the New York Yankees and Saint Louis Cardinals.