Trek Bicycles signs on as official sponsor for New York City Triathlon
Participating in this sponsorship deal:
About Sponsor:
Trek Bicycle Corporation is a major bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Gary Fisher, Bontrager, Diamant Bikes, Villiger Bikes and until 2008, LeMond Racing Cycles and Klein. With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide.
About Property:
The New York City Triathlon is an Olympic Distance race consisting of a 1500m swim, a 40k bike, and a 10k run. Each year over 3,000 athletes brave the waters of the mighty Hudson River before biking along Manhattan's West Side highway. Finally, athletes put on their running shoes for a run through New York's famed Central Park.