Snapshot
October 26, 2018

Tsingtao signs on as official sponsor for Village Halloween Parade

Participating in this sponsorship deal:

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About Sponsor:

Tsingtao Brewery Co.,Ltd. is China's second largest brewery. It was founded in 1903 by German settlers and now claims about 15% of domestic market share. The beer is produced in Tsingtao/Qingdao in Shandong province , but the name of the beer uses the old École française d'Extrême-Orient transliteration. The beer's present-day logo displays an image of Zhan Qiao, a famous pier on Qingdao's southern shore.

About Property:

New York's Village Halloween Parade is an annual holiday parade and street pageant presented the night of every Halloween in New York City’s Greenwich Village. Stretching more than a mile, this cultural event draws two million spectators, fifty thousand costumed participants, dancers, artists and circus performers, dozens of floats bearing live bands and other musical and performing acts, and a world-wide television audience of one hundred million.

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