Turner Broadcasting signs on as official sponsor for Bonnaroo Music & Arts Festival
Participating in this sponsorship deal:
About Sponsor:
Turner Broadcasting System, Inc. is the Time Warner subsidiary managing the collection of cable networks and properties launched or acquired by Robert Edward "Ted" Turner starting in the mid-1970s. The company has its headquarters in the CNN Center in Atlanta, Georgia. TBS, Inc. merged with Time Warner on October 10, 1996, and now operates as a semi-autonomous unit of Time Warner. This would be Time Warner's second foray into cable broadcasting, after owning the Warner-Amex Satellite Entertainment Company through Warner Communications before selling it to MTV Networks in 1987.
About Property:
The Bonnaroo Music and Arts Festival is an annual four-day music festival developed and produced by Superfly Presents and AC Entertainment; since its first year in 2002, it has been held at what is now Great Stage Park on a 700-acre (2.8 km²) farm in Manchester, Tennessee, USA.