TYR Sport signs on as for TriRock Triathlon Series
Participating in this sponsorship deal:
About Sponsor:
Tyr Sport, Inc. is an American manufacturer of recreational and competitive swimwear, swim caps and goggles. It was co-founded in 1985 by Olympic medalist and former USA Swimming Co-Captain Steve Furniss. Tyr is based in Huntington Beach, California. Contrary to popular belief, its name is not an acronym. Rather, the company is named after Tyr (pronounced like "tier"), the Norse god of victory. The company makes products for swimming, diving, water polo, and triathlon. Tyr Sport is a subsidiary of Swimwear Anywhere, the second-largest swimwear manufacturer in the United States. Its chief competitors for market share are Speedo, Arena (swimwear), Blueseventy and Nike.
About Property:
Created by the organizers of the Rock ‘n’ Roll Marathon Series, the TriRock Series launched in San Diego on September 12, 2010 to a sold-out field of 1,200 triathletes. The unique format features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert. The series expanded to four markets in 2011, adding events in Annapolis, Seattle and New York.