Unilever signs on as official sponsor for Cannes Lions
Participating in this sponsorship deal:
About Sponsor:
Unilever[3] is a British–Dutch multinational fast-moving consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream.[4][5] Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. As of December 2011, it was the 18th largest company on the FTSE, with a market capitalisation of £27.3 billion.[6]
About Property:
The Cannes Lions International Festival of Creativity is a global gathering of people who work with creativity in communications. Each year it awards Lions to the best work in brand communications across all media platforms, and offers an intense learning programme during Festival week. During seven days in June, 12,000 people from 92 countries gather in Cannes, France, to network and to listen to speakers such as Bill Clinton, Alain de Botton, Kofi Annan, Mark Zuckerberg, Vivienne Westwood, Spike Jonze, Al Gore, Maurice Lévy and David Droga discuss the future of creative communications. They study around 35,000 pieces of entered work across eleven categories: Film, Press, Outdoor, Cyber, Creative Effectiveness, Media, Direct, Radio, Promo & Activation, Film Craft, Design, PR, Mobile, Brand Content & Entertainment, Titanium and Integrated, and Innovation. The winners are celebrated at four award ceremonies throughout the week. The Festival tries to support young talent as much as possible and organises Young Lions Competitions during Festival week which challenge young creative teams to finish a piece of advertising for a charity in 24 hours. Also, young creative professionals and clients have their own area at the Festival venue, the Young Lions Zone, where master classes are held that focus on issues relevant to them. The next Festival will be held from 15 to 21 June 2014.