Snapshot
August 22, 2017
LStar Ventures signs on as official sponsor for Gillette Stadium

Participating in this sponsorship deal:

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About Sponsor:

Headquartered in Raleigh, North Carolina, LStar Ventures is a privately held real estate development firm that has built more than 65 master-planned, environmentally sensitive communities in 15 states.

About Property:

Gillette Stadium is a stadium located in Foxborough, Massachusetts, 21 miles southwest of downtown Boston and 20 miles from downtown Providence, Rhode Island. It serves as the home stadium and administrative offices for both the NFL's New England Patriots football franchise and the MLS' New England Revolution soccer team. In 2012, it also became the home stadium for the football program of the University of Massachusetts , making it the largest football stadium in the Mid-American Conference. The facility opened in 2002, replacing the old Foxboro Stadium. The seating capacity is 68,756, including 6,000 club seats and 87 luxury suites. The stadium is owned and operated by Kraft Sports Group, a subsidiary of The Kraft Group, the company through which businessman Robert Kraft owns the Patriots and Revolution. The stadium was originally known as CMGI Field before the naming rights were bought by Gillette after the "dot-com" bust. Although Gillette has since been acquired by Procter & Gamble, the stadium retains the Gillette name because P&G has continued to use the Gillette brand name and because the Gillette company was founded in the Boston area. Gillette and the Patriots jointly announced in September 2010 that their partnership, which includes naming rights to the stadium, will extend through the 2031 season. Additionally, uBid as of 2009 continues to sponsor one of the main entrance gates to the stadium.

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