Univision signs on as official sponsor for Fiesta DC
Participating in this sponsorship deal:
About Sponsor:
Univision (Spanish pronunciation: [uni?i?sjon]) is a Spanish-language television network in the United States. It has the largest audience of Spanish-language television viewers according to Nielsen ratings. Randy Falco, (CEO as of June 29, 2011) COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva in April 2010.[1] In recent years the network has reached parity with the U.S.'s five major English-language television networks, and is often a strong fifth, outranking The CW, with some fourth-place weekly placings, and as of 2012, even first place rankings for individual programs over all five English networks due to the network's consistent schedule of new telenovelas all 52 weeks of the year.
About Property:
ith a 41 year history of celebrating excellence in the Latino community and more than 100,000 attendees, Fiesta DC is the largest Latino Festival in the Washington Metropolitan Region, which includes the District of Columbia, Maryland and Virginia. The annual event presents a unique opportunity for small businesses and large corporations, as well as government agencies and non-profit organizations, to reach out to and engage the Latino community. In 2012, Fiesta DC featured five stages incorporating music, folklore, theater, and other performing arts. A colorful Parade of Nations included hundreds of dancers from 30 folkloric groups from Latin America, Spain and the Caribbean. In addition, the event included a Children's Festival, a Science Fair, a Community-Based Organization Information Fair, a Diplomatic Pavilion for embassies and consulates and sections for arts & crafts, public information and international cuisine.