USAA signs on as official sponsor for Fiesta Bowl
Participating in this sponsorship deal:
About Sponsor:
United Services Automobile Association is a Fortune 500 financial services company offering banking, investing, and insurance to people and families that serve, or served, in the United States military. In 2011, there were 8.4 million members. The company reported a net worth of $19.3 billion in 2011.
About Property:
The Fiesta Bowl is a United States college football bowl game played annually at the University of Phoenix Stadium in Glendale, Arizona. Between its origination in 1971 and 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium. Beginning with the 2014 season, Fiesta Bowl became a member of College Football Playoff, hosting a semifinal game every three years, and all the teams playing in this bowl will be selected by the CFP Selection Committee. Previous sponsors included Sunkist, IBM, Tostitos and Vizio.