Viacom signs on as official sponsor for Outside Lands Music Festival
Participating in this sponsorship deal:
About Sponsor:
Viacom Inc. , short for "Video & Audio Communications", is an American global mass media company with interests primarily in, but not limited to, cinema and cable television. As of 2010, it is the world's fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation. Viacom is owned in majority by National Amusements, Inc., a privately owned theater company based in Dedham, Massachusetts, USA. National Amusements holds another controlling stake in CBS Corporation.
About Property:
The Outside Lands Music and Arts Festival is a music festival held annually in San Francisco, California at Golden Gate Park. The first edition occurred August 22–24 in 2008, and included over 60 musical acts from around the world, as well as several art installations.