Virgin America signs on as official sponsor for Lollapalooza
Participating in this sponsorship deal:
About Sponsor:
**Acquired by Alaska Airlines in 2018. Virgin America Inc. was a low-cost U.S. airline that operated from 2007 until 2018. The airline primarily focused on operating low-fare service between cities on the West Coast and other major metropolitan areas, with higher quality service Virgin America began service on August 8, 2007. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards. "San Francisco International Airport is Virgin America's principal base of operations and sole hub. Virgin America's frequent flyer program Elevate runs on a "dollars spent versus miles accrued" model.
About Property:
Lollapalooza is an annual music festival featuring popular alternative rock, heavy metal, punk rock and hip hop bands, dance and comedy performances, and craft booths. It has also provided a platform for non-profit and political groups. The music festival hosts more than 160,000 people over a three day period. Lollapalooza has featured a diverse range of bands and has helped expose and popularize artists such as Depeche Mode, Metallica, Red Hot Chili Peppers, Pearl Jam, The Cure, Primus, The Killers, Kanye West, Rage Against the Machine, Arcade Fire, Nine Inch Nails, Jane's Addiction, X Japan, Soundgarden, Siouxsie and the Banshees, The Smashing Pumpkins, Muse, Alice in Chains, Tool, Hole, 30 Seconds to Mars, The Drums, The Strokes, Arctic Monkeys, Coldplay, Eminem, Calvin Harris, Thenewno2, Foo Fighters, Lady Gaga, and Green Day.