Virgin America signs on as official sponsor for SF Pride
Participating in this sponsorship deal:
About Sponsor:
**Acquired by Alaska Airlines in 2018. Virgin America Inc. was a low-cost U.S. airline that operated from 2007 until 2018. The airline primarily focused on operating low-fare service between cities on the West Coast and other major metropolitan areas, with higher quality service Virgin America began service on August 8, 2007. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards. "San Francisco International Airport is Virgin America's principal base of operations and sole hub. Virgin America's frequent flyer program Elevate runs on a "dollars spent versus miles accrued" model.
About Property:
The San Francisco Lesbian, Gay, Bisexual, and Transgender Pride Celebration, usually known as San Francisco Pride, is a parade and festival held at the end of June each year in San Francisco, California to celebrate the lesbian, gay, bisexual, and transgender people and their allies. The 40th anniversary parade in 2011 included over 200 parade contingents, and is described on the official website as "the largest gathering of LGBT people and allies in the nation."