Virgin America signs on as official sponsor for Sunset Strip Music Festival
Participating in this sponsorship deal:
About Sponsor:
**Acquired by Alaska Airlines in 2018. Virgin America Inc. was a low-cost U.S. airline that operated from 2007 until 2018. The airline primarily focused on operating low-fare service between cities on the West Coast and other major metropolitan areas, with higher quality service Virgin America began service on August 8, 2007. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards. "San Francisco International Airport is Virgin America's principal base of operations and sole hub. Virgin America's frequent flyer program Elevate runs on a "dollars spent versus miles accrued" model.
About Property:
The first ever Sunset Strip Music Festival took place in June 2008 on The Sunset Strip. The festival was created by the Sunset Strip Business Association, music venues and member businesses to promote, preserve and perpetuate the live music scene on The Sunset Strip. Each year the festival has continues to grow - expanding from performances in the venues to an all-day street festival featuring outdoor stages and performances from more than 70 artists in the venues.