Visit Florida signs on as official sponsor for Orlando Magic
Participating in this sponsorship deal:
About Sponsor:
VISIT FLORIDA is the DBA name for the Florida Tourism Industry Marketing Corporation (FTIMC), the business arm of the Florida Commission on Tourism. The Commission is a private/public marketing partnership, designed to increase Florida's tourism industry, and was established on June 19, 1996 when Governor Lawton Chiles signed a bill that dissolved the Florida Department of Commerce and turned its tourism functions over to the Commission. The Commission consists of the Governor, one member each from the Florida Senate and the Florida House of Representatives and representatives from the various sectors of the state's tourism industry.
About Property:
The Orlando Magic is a professional basketball team based in Orlando, Florida. They play in the Southeast Division of the Eastern Conference of the National Basketball Association and are currently coached by Stan Van Gundy. The franchise was founded in 1989 as an expansion franchise and has had such notable NBA stars such as Shaquille O'Neal, Penny Hardaway, Grant Hill, Tracy McGrady, Steve Francis, Dwight Howard, Hedo Türko?lu, Vince Carter, Nick Anderson, Gilbert Arenas and Rashard Lewis throughout its young history. The franchise has also been in the playoffs for more than half of their existence . Orlando has been the most successful of the four expansion teams brought into the league in 1988 and 1989 in terms of winning percentage. As of 2011, they are the only team in the "big four" sports leagues to play in the city of Orlando.