Snapshot
December 05, 2016

Vita Coco signs on as official sponsor for Gasparilla Bowl

Participating in this sponsorship deal:

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About Sponsor:

Vita Coco is a coconut water brand founded in 2004 and headquartered in New York City. Vita Coco coconut water is sold at over 100,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, Walgreens, CVS, 7-Eleven, Walmart, Costco, Target, Amazon.com, and hundreds of airports and universities. The brand is sold in 30 countries globally including UK, France, Germany, Japan and China.

About Property:

The Gasparilla Bowl is an annual NCAA-sanctioned post-season college football bowl game played in the Tampa Bay Area. It was first played in 2008 as the St. Petersburg Bowl at Tropicana Field in St. Petersburg, Florida. The game was renamed the Gasparilla Bowl in 2017 as a nod to the legend of José Gaspar, a mythical pirate who supposedly operated in the Tampa Bay area and who is the inspiration for Tampa's Gasparilla Pirate Festival. In May 2018, the owners announced the bowl would be relocated to Raymond James Stadium in Tampa.[2]

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