vitaminwater signs on as official sponsor for Vans Triple Crown of Surfing
Participating in this sponsorship deal:
About Sponsor:
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
About Property:
The Vans Triple Crown of Surfing is a Hawaiian specialty series of professional surfing events, offering three events to men and three events to women. For the men, those events are the Reef Hawaiian Pro at Haleiwa Ali'i Beach Park; the O'Neill World Cup of Surfing at Sunset Beach; and the Billabong Pipeline Masters at the Banzai Pipeline. The women's events are the Vans Hawaiian Pro at Haleiwa Ali'i Beach Park; the Roxy Pro at Sunset Beach; and the Billabong Pro Maui at Honolua Bay, Maui.