Snapshot
November 06, 2014

Vlasic signs on as official sponsor for Big Apple Barbecue Block Party

Participating in this sponsorship deal:

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About Sponsor:

Vlasic pickles, a portfolio company of <a href="http://sponsorpitch.com/sponsors/1700">Pinnacle Foods</a>, offer great flavor and are low in calories with no fat. Vlasic pickles are available in nine key segments including Kosher Dill Spears, Bread and Butter Chips, Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and Peppers.

About Property:

The Annual Big Apple Barbecue Block Party takes place in Madison Square Park. The weekend-long event occurs every June and brings together the country’s top pitmasters who cook up their award-winning food for over a 100,000 barbecue enthusiasts. Set against the beautiful backdrop of Madison Square Park, the Big Apple Barbecue Block Party attracts people from near and far to sustain and celebrate America’s authentic culinary and musical traditions.

Activation Locations
Read More
PARSIPPANY, N.J.--(BUSINESS WIRE)-- Vlasic®, a portfolio brand of Pinnacle Foods Inc., is celebrating the start of barbecue season by serving as a major sponsor for The 2013 Big Apple Barbecue Block Party on June 8th and 9th from 11 a.m. to 6 p.m. in New York City’s Madison Square Park. Southern Living is the presenting sponsor of the event in partnership with Real Simple, Cooking Light and MyRecipes.com. The event is presented by Danny Meyer’s Union Square Events, Blue Smoke and Jazz Standard.
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