Vuse signs on as title sponsor for South by Southwest (SXSW)
Participating in this sponsorship deal:
About Sponsor:
Vuse is R.J. Reynolds' entry into the fast-growing e-cigarette category. The product launched in Colorado in mid 2013 and launched nationwide in 2014.
About Property:
South by Southwest (SXSW) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States.
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