Xterra's triathlon wetsuits launched in San Diego in 2001. Xterra begins by designing them with four key components in mind – comfort, speed, buoyancy and value. Then they're tested in Mission Bay, home of the first ever triathlon in 1974 – the Xterra Wetsuits Mission Bay Triathlon. Xterra's owners are all triathletes themselves. Xterra Boards, a line of inflatable stand up paddleboards, was launched by the company in 2013.
Nautica Malibu Triathlon is an annual triathlon event held on Zuma Beach in Malibu, California each September.