Yokohama signs on as official sponsor for Boston Celtics
Participating in this sponsorship deal:
About Sponsor:
The Yokohama Rubber Company, Limited is a tire company based in Tokyo, Japan. The company founded and started in 1917 in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. In 1969 the company expanded to the United States as Yokohama Tire Corporation. The Aspec A300 was the driving force behind its tremendous rise. Branding, especially in Japan, will often use "ADVAN" instead of Yokohama. ADVAN wheels and tires have a strong presence in the aftermarket scene worldwide.
About Property:
The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which they share with the Boston Bruins of the NHL. The Celtics' 17 NBA Championships are the most for any NBA franchise, with their Western Conference rival, the Los Angeles Lakers, following behind with 16 NBA Titles. From 1957 to 1969, the Celtics dominated the league winning 11 championships in 13 years, and eight in a row , the longest consecutive championship streak of any North American pro sports team.