Yokohama signs on as official sponsor for Formula Drift
Participating in this sponsorship deal:
About Sponsor:
The Yokohama Rubber Company, Limited is a tire company based in Tokyo, Japan. The company founded and started in 1917 in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. In 1969 the company expanded to the United States as Yokohama Tire Corporation. The Aspec A300 was the driving force behind its tremendous rise. Branding, especially in Japan, will often use "ADVAN" instead of Yokohama. ADVAN wheels and tires have a strong presence in the aftermarket scene worldwide.
About Property:
Formula DRIFT or Formula D is the premier United States drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to the now defunct Slipstream Global Marketing. The same partnership that introduced D1 Grand Prix to the United States. The new entity would solely own, operate and launch the first official drifting series in North America. 2012 will be Formula Drift's ninth year of competition.