April 26, 2017
Zeven signs on as official sponsor for International Cricket Council

Participating in this sponsorship deal:

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Bengaluru: Indian sportswear brand Zeven, jointly owned by tennis star Mahesh Bhupathi and former Nike country head Hemachandra Javeri, has snapped up the rights for International Cricket Council (ICC) merchandise in 23 markets, including India, making it the biggest multi-geography bet on cricketing gear till date. The four-year contract gives Zeven exclusive licence rights to apparel, accessories and select footwear, including replicas and lifestyle ranges of ICC.
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