ZICO signs on as official sponsor for Liberty Challenge by New York Outrigger
Participating in this sponsorship deal:
About Sponsor:
ZICO (pronunciation: Zee – Koh) Beverages LLC, a subsidiary of The Coca-Cola Company, manufactures coconut water. Currently the brand has a variety of flavors including: natural, chocolate, latte, mango, passion fruit, pineapple and tropical.
About Property:
The Hawaiian Airlines Liberty Challenge is one of the largest sporting events in New York Harbor and one of the most prestigious outrigger canoe races in the world. This year's race will be held on June 23, 2012. Men’s, women’s, and co-ed crews race along a challenging and visually-stunning course in New York Harbor (East River and Hudson River), past landmarks such as the Statue of Liberty and the Brooklyn Bridge with the Manhattan Skyline as a backdrop. This iron outrigger race course is 15 miles long for the men’s and women’s division while the mixed division is 11 miles. An annual event in New York Harbor since 1996, the Hawaiian Airlines Liberty Challenge outrigger race has hosted participants from all over the world including Tahiti, Australia, Costa Rica, England, Sweden, France and Canada along with clubs from all over the United States and Hawaii.