ZICO signs on as official sponsor for Nike Basketball 3ON3
Participating in this sponsorship deal:
About Sponsor:
ZICO (pronunciation: Zee – Koh) Beverages LLC, a subsidiary of The Coca-Cola Company, manufactures coconut water. Currently the brand has a variety of flavors including: natural, chocolate, latte, mango, passion fruit, pineapple and tropical.
About Property:
Started in 2009, Nike Basketball 3ON3 is an amateur basketball tournament held annually in Los Angeles at L.A. Live. In 2016, 4,500 games were played, featuring 1,500 teams with over 5,000 players, drawing more than 25,000 visitors over the three day event.
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