ZICO signs on as official sponsor for The Ride Festival - Telluride
Participating in this sponsorship deal:
About Sponsor:
ZICO (pronunciation: Zee – Koh) Beverages LLC, a subsidiary of The Coca-Cola Company, manufactures coconut water. Currently the brand has a variety of flavors including: natural, chocolate, latte, mango, passion fruit, pineapple and tropical.
About Property:
A combination of world-class music, an unparalleled natural setting and made-in-Telluride spirit, helps make this one of the most desired and energetic mountain music festivals. With headliner bands like David Byrne from the Talking Heads, Cake, Rodrigo and Gabriela, and Steve Earle, The RIDE FESTIVAL is two days and three nights of high energy rock ‘n roll, world-class musical entertainment and high-end hospitality in the Number #1 Rated Ski Resort in North America by Condé Nast Traveler.