Job Description
Posted On: September 08, 2017
The Partnership Development Manager will be responsible for the development, execution and evaluation of sports sponsorships and external partnerships. This position maintains external relationships with key organizations, building partnership elements around community, including sports marketing partnerships fundamentals. In addition, this position will support public relations activities, serving as a brand ambassador in partnership with the Director of Public Relations & Public Affairs.
Responsibilities
1. Reviews and considers new partnership opportunities giving consideration to investment level, branding elements, ROI, business objectives and alignment to strategic objectives.
2. Establishes sponsorship objectives, strategy, and key tactics to meet and exceed business/brand goals and present recommendations to senior leadership.
3. Leads a cross functional team and agency partners in execution of sponsorship related programs/plans and partner effectively with stakeholders.
4. Establishes key performance indicators, measure, deliver and document results.
5. Executes sports marketing partnership management, fulfillment, scheduling, and contracts.
6. Executes of sports marketing elements, including overseeing advertising materials, tickets, signage, and displays.
1. Represents Raley’s at community events.
2. Speaks on behalf of the company to convey Raley’s brand position and stance on certain issues.
1. Makes recommendations for partnership elements that are mutually beneficial.
2. Negotiates in good faith, budget and marketing and other partnership elements.
3. Executes all partnership elements, including marketing elements, including overseeing advertising materials, tickets, signage, and displays.
1. Supports store involvement with local Chamber of Commerce.
2. Develop best practices for building relationships with the Chamber of Commerce.
3. Supports Sacramento area Chamber of Commerce activities.
4. Attends monthly functions.
5. Serves on a Chamber Board on behalf of Raley’s.
1. Develops and maintain relationships with the media, social media influencers and bloggers.
2. Secures and tracks proactive, positive PR for the brand.
3. Acts as a spokesperson for the company, guided by the Director of PR & Public Affairs.
4. Supports and grows the media savvy of subject matter experts at Raley’s, providing ongoing media training and coaching.
Required Skills
EDUCATION AND EXPERIENCE:
REQUIRED KNOWLEDGE:
SKILLS/ABILITIES: