The Marketing Coordinator is responsible for coordination and implementation of strategies and activities on the various Dignitas marketing platforms (social media, social communities, website, live stream events, in-person events, etc), growing our community through engaging content narratives and interactions. The role’s core focus will be maintaining day-to-day coordination of marketing efforts to engage the Dignitas fanbase.
Core Accountabilities
Assist marketing team members by collaborating with cross-functional teams, including social media, content and design, to build out marketing programs
Conceptualize and execute digital and in-person marketing events for Dignitas and the organization’s forthcoming Women Gamers initiative, including live stream panels, play with the pro events, community game nights, watch parties and other digital or physical (when it’s considered safe to do so) activations.
Tracking analytics and performance of marketing campaigns and activities
Conduct external outreach and coordination of affiliate programs connected to the women gamer’s initiative
Research, stay on top of and report women in gaming news for women’s initiative website
Identify live stream and content creation trends, best practices and up & coming broadcasters
Passionate about diversity & inclusion initiatives, including, but not limited to, supporting efforts to build content, initiatives and communities focused on women gamers
Minimum 1 year of esports experience required (will be tested on industry knowledge)
Ability to organize and manage multiple priorities
Prior Marketing, Social Media or Community Management experience
Problem analysis and problem resolution at both a strategic and functional level
Must work effectively with Senior-level executives and staff; must also be able to work independently
Must have a strong interpersonal skills and good judgment and be capable of communicating with a diverse range of individuals
