The Brand Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.
Responsibilities:
Develop integrated brand campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions.
Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and citi properties. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
Manage legal and product review process for all brand creative while ensuring creative is clear, transparent and meaningful to consumers.
Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value.
Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on brand guidelines , imagery and ensuring consistency within Citi's branding system.
Partner with and leverage research team to understand consumer insights for brief development and learn from brand research as a way to consistently enhance campaigns.
Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale.
Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative.
Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
5-8 years of experience in branding, marketing or analytics
Passionate about advertising and marketing and curious about new developments in the industry
