As a member of Global Brand & Communications team, the Senior Marketing Program Manager leads integrated marketing campaigns and sponsorship programs aimed at promoting brand awareness, attracting talent, and contributing to overall employee experience. This role will be responsible for managing all aspects of external sponsorships/partnerships and leading activations that promote the Liberty brand as an employer, to help build talent pipeline.
Responsibilities:
Manage a sponsorship portfolio that supports internal tech and DEI business partners
Lead complex integrated marketing campaigns and sponsorship programs from strategic planning to execution
Serve as day-to-day contact with external sponsorship partners; manage asset/contract negotiation, build success activations and programming to bring partnerships to life
Build unique sponsorship programming aimed at building Liberty employer brand and attracting talent
Manage the development of creative executions that bring campaigns to life (all elements of branding including booth design, communications, social media assets,)
Demonstrate openness, logic and sound reasoning to address others’ concerns and gain support of marketing programs
Partner with the analytics team to develop and measure the effectiveness of integrated marketing campaigns and sponsorships
Use analytics to optimize and inform future decisions and negotiations
Foster strong relationships within department and cross-functional partners
Create presentations that are well-organized and support recommendations to senior management
Independently lead meetings
Actively seek to expand and integrate marketing knowledge and skills into recommendations
Bachelor’s degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required; MBA preferred. 8+ years of relevant and progressively more responsible experience within a marketing-driven organization.
7-10 years of project management/account management experience with solid background in integrated marketing and sponsorships
Experience in end-to-end execution of successful marketing campaigns and sponsorship activations
Proficient in understanding multiple marketing disciplines and how they connect
Experience in working directly with creative departments and external creative agencies
Performs well in a fast-paced environment
Strong oral and written communication skills
Sponsorship Management experience preferred