This position will be responsible for the strategic development and execution of sponsorships and experiential marketing programs to increase the awareness and understanding of company products and services, strengthen people’s view of AT&T’s brand, and ultimately inspire fans through the innovative programs.
Responsibilities:
Leads the day-to-day management AT&T-sponsored NBA & NHL properties to make sure that these contractual entitlements are being fulfilled, and properties are executing on AT&T objectives and strategies, while growing the AT&T brand and product reputations
Responsible for development, execution and monitoring of all integrated experiential programs for sponsored properties and/or programs; including incorporation of business unit strategies and tactics.
Collaborates with company management across all business units and agencies to develop and implement integrated experiential programs in collaboration with NBA and NHL team partners.
Education: BA or BS degree
Typically 5+ years experience in marketing or a related field
3+ years experience in sports marketing, with a brand, agency or team
Experience in developing and executing experiential marketing programs
Experience collaborating with multiple business unit/products teams
Strong project management skills, overseeing multiple workstreams and internal/externals partners and agencies.
Strong communication skills
Requires a future-focused mindset, that can develop and execute tech-centric solutions to enhance fan experiences
