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Associate Manager, Brand Sponsorships


Austin, TX

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Job Description

Posted On: March 23, 2022

Do you want to be a part of a global consumer brand’s growth into sports and entertainment? Come and join us! This is an exciting opportunity to be involved in managing key sponsorships & partnerships for some of the world’s most recognized travel brands.

In this role you’ll join a passionate team to deliver a series of brand-focused campaigns and consumer activations across Expedia Group’s global portfolio of sponsorships in College Football, NBA, and Soccer.

The ideal candidate will partner with the Sr. Manager, Brand Sponsorships to manage assigned projects and maximize value for Expedia Group brands. We’re looking for someone who knows how to drive impact + results, delivering high quality work that positions our brands as distinct and meaningful to travellers and sports fans. We’re seeking to hire a motivated self-starter, someone who believes in the value and impact of brand marketing.

What you'll do:

  • Oversee the relationship with our key sponsorship partners and be the key day-to-day point of contact on behalf of Expedia Group
  • Manage our sports marketing agency (Octagon) and external measurement partners (i.e. Nielsen Sports) on the day-to-day and ensure their effective deployment across the sponsorship portfolio
  • Lead delivery and management and development of core sponsorship branding assets and of physical and digital branding rights that are exclusive to sponsors
  • Define, develop and manage the integrated sponsorship activation plan and calendar, in coordination with the Brand and Marketing teams and respective agencies
  • Support and oversee the development of sponsorship-related Brand and Advertising campaigns, PR and Social activations, branded content and Retail promotions - liaising with Brand and Retail Marketing teams and collaborating with their respective agency partners - to ensure consistency in tone and messaging, compliance with strategic sponsorship platform and objectives and effective and timely approval of all activity from sponsorship partners
  • Coordinate with Loyalty team on management and execution of member-focused campaigns and promotions leveraging sponsorship assets and access
  • Drive partnership with Below-The-Line channels (CRM, App, Product, SEO, SEM) to ensure appropriate usage of sponsorships rights and opportunities
  • Manage tickets & hospitality rights and fulfil consumer & commercial partners experiences

    Required Skills

  • 5-7 years working on consumer brand(s), either client side or in an advertising agency environment. Experience in sports marketing and sponsorships is a big plus
  • Bachelor’s in Marketing, Communications or Business or related field; or equivalent related professional experience
  • You have experience in project and campaign management
  • You thrive working in a fast paced, highly competitive, and constantly changing category
  • You’re comfortable collaborating cross-functionally to influence and achieve consensus on goals and objectives
  • You have excellent communication skills; you’re able to distil and present complex issues clearly across all levels of an organization. You know how to track results and apply learnings for the future
  • You’re detail oriented with strong organization skills
  • You’re a motivated self-starter with a bias for action – you know how to get stuff done