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Entertainment & Sports Marketing Manager

MGM Resorts International

Las Vegas, NV

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Job Description

Posted On: May 13, 2022


It is the primary purpose of the Corporate Entertainment & Sports team to deliver unique, memorable and world class entertainment experiences to our guests, employees, and partners, while delivering consistent, innovative, and efficient operations. The Entertainment & Sports Marketing Manager will be responsible for supporting the Director of Entertainment & Sports Marketing along with the Entertainment Marketing department in all areas of promoting live events.


Manage the implementation of marketing plans for MGM Resorts’ venues, which can include (but not limited to) Production Show Theaters, T-Mobile Arena, Grand Garden Arena, Michelob ULTRA Arena, Toshiba Plaza, Mandalay Beach Concerts, Park Theater, and hosted events such as branding, sales collateral, website, venue app, digital and social media assets, etc.


PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Collaborate with the Director of Entertainment & Sports Marketing to develop marketing strategy for events (media, digital, social, PR, etc.) to leverage the size and scale of the entertainment organization to cross sell and promote multiple events and programs effectively and efficiently.
  • Serve as the point person on governance of all enterprise-wide marketing priorities; this may include governance of on- property owned assets, website assets (carousel), e-mail content priorities, entertainment needs, partnership communications, corporate initiatives, and general hierarchy of enterprise-wide portfolio priorities.
  • Project manage and provide brand oversight of various COE entity projects,
  • Drive the execution of the Statement of Work (SOW) for internal agency partner to prioritize work and proactively manage demand; is responsible for effectively managing creative demands of all properties to ensure that internal agency partner workload is properly allocated.
  • Build relationships with various departments and the internal/external advertising agencies and proactively collaborate with various stakeholders to understand business needs, timing, business impact and expectations
  • Lead the execution for the MGM Resorts brand (consumer-facing) including all related campaign deliverables; partner with ad agency partners in delivering campaign materials.
  • Lead development and execution of all cross-property marketing campaigns (including transient targeted occupancy campaigns) and advertising strategies.
  • Manages the scope of work and ensures the smooth workflow of projects from start to finish, as well as recommending solutions to ensure we are meeting the needs of the campaign.
  • Manage and provide day to day oversight of future team members, interns or MAP program associates assigned to the department. Actively manage their scope of work and development.
  • Partner with Director to develop campaign and marketing plans.
  • Manage projects while ensuring they are produced on time and on budget; drive effective, efficient, and correct flow of communication to ensure the task is achieved.
  • Write creative briefs for advertising projects and brief media, creative and research staff on projects while driving a culture of teamwork, integrity, excellence, and inclusion
  • Provide direction and recommendations to agencies and departments that align to our brand strategy.
  • Stay current on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends).
  • Open jobs with internal agency.
  • Perform other job-related duties as requested.


    Required Skills

  • Bachelor’s degree in Marketing, Advertising, Communications or relevant field required, or equivalent experience
  • One (1) year of experience in Advertising, Brand Strategy, Marketing, Project Management, or related field.


    PREFERRED:

  • At least 6 months of supervisory experience.
  • Previous experience working in a similar resort setting.


    CERTIFICATIONS, LICENSES, REGISTRATIONS:

  • N/A


    KNOWLEDGE, SKILLS, AND ABILITIES:

  • Strong project management skills, including the ability to multi-task large-scale marketing initiatives.
  • Ability to write a marketing plan that communicates high-level strategy and actionable tactics.
  • Ability to prioritize tasks in a fast-paced work environment.
  • Familiarity with a variety of the field's concepts, practices, and procedures.
  • Professional appearance and demeanor with a high degree of interpersonal skills.
  • Strong organization skills and is detail oriented.
  • Work varied shifts, including weekends and holidays.
  • Able to effectively communicate in English, in both written and oral forms.
  • Ability to influence, use sound judgment, superior interpersonal decision making and problem-solving skills to positively impact the delivery of the Portfolio Marketing strategies and initiatives within MGM Resorts International properties.
  • Must be collaborative while working in a team environment.
  • Must possess creativity and ingenuity.
  • Excellent customer service skills.
  • Ability to effectively communicate in English, in both oral and written forms.