You will support the VP of Sports Marketing in the development, management, and execution of Red Bull's national Sports Marketing strategy. The Director, Field Sports Marketing will promote clear understanding between the Santa Monica (SaMo) Headquarters and all regional Sports Marketing teams in the US to ensure strategies and events are the most creative, on-brand, and impactful within the world of Red Bull.
OPERATIONAL EXCELLENCE
Help complete the annual Sports Marketing and indirect budget process across SaMo and the regions
Deliver the annual national Sports Marketing plan in partnership with the regional Sports Marketing leadership
Ensure all Red Bull events and athlete projects are accomplished on time, on budget, and achieve performance targets
Identify, document, and share best practices across SaMo and regional Sports Marketing teams
Be the first point of contact for identified departmental execution issues to lead remediation efforts
Provide recommendations and guidance for regional Sports Marketing budgets and tactical investments
Increase collaboration between SaMo and the regional Sports Marketing teams
STRATEGY DEVELOPMENT
Evaluate latest sports trends across regions and identify potential opportunities to activate target consumer groups
Amplify the voice of the regions during business planning, ensuring Sports Marketing plans engage and inspire consumers
Partner with the VP of Sports Marketing in the development of national/regional strategic partnerships that improve the consumer experience and event credibility
LEADERSHIP AND TEAM CULTIVATION
Mentor regional Sports Marketing leads on performance management and KPI development
Support consistency and development of the department culture
8+ years' experience in Sports Marketing Management
Experienced marketing operator, with demonstrated success in prior roles
Strong planning and project management capabilities, including budget management skills
In-depth knowledge of youth and professional sports and event management
Highly motivated self-starter, with high standards of work performance
Fluency in English; additional language skills an advantage
Bachelor's degree preferred or experience in lieu of degree
English, additional languages an advantage
Travel 50-60%
