Screen shot 2016 02 04 at 3.46.35 pm

Brand Sponsorships Manager


Dallas,TX; Chicago, IL

Apply Online Post a Job

Job Description

Posted On: November 14, 2022

This role works with some of the most well- known sports leagues in North America to craft exciting brand campaigns that tap into audience’s passion points. In this role, you’ll deliver a series of brand-focused campaigns and consumer activations across Expedia Group’s global portfolio of sponsorships in college football, NBA, and soccer.

What you’ll do:

  • Keep a pulse on audience passion points and serve as a subject matter expert in their fandom and behavior
  • Collaborate with stakeholders across the company to plan, produce and launch sponsorship integrated campaigns that align with sponsorship guidelines
  • Craft strategic recommendations for sponsorship campaigns that are relevant, rooted in fan behavior and aligned with brand initiatives and the Expedia brand audience
  • Oversee the relationship with our key sponsorship partners and be the key day-to-day point of contact on behalf of Expedia Group
  • Brainstorm recommendations for new sponsorships and partnerships that align to brand priorities and audiences
  • Manage our sports marketing agency (Octagon), creative agency partners, and external measurement partners (i.e. Nielsen Sports) on the day-to-day and ensure their effective deployment across the sponsorship portfolio
  • Lead delivery and management and development of core sponsorship branding assets and of physical and digital branding rights that are exclusive to sponsors
  • Define, develop and manage the integrated sponsorship activation plan and calendar, in coordination with the Brand and Marketing teams and respective agencies
  • Support and oversee the development of sponsorship-related Brand and Advertising campaigns, PR and Social activations, branded content and Retail promotions - liaising with Brand and Retail Marketing teams and collaborating with their respective agency partners - to ensure consistency in tone and messaging, compliance with strategic sponsorship platform and objectives and effective and timely approval of all activity from sponsorship partners
  • Coordinate with Loyalty team on management and execution of member-focused campaigns and promotions leveraging sponsorship assets and access
  • Drive partnership with Below-The-Line channels (CRM, App, Product, SEO, SEM) to ensure appropriate usage of sponsorships rights and opportunities

    Required Skills

  • 3-4 years experience in the sponsorship and partnership space
  • A strategic thinker that loves to stay close to what audiences are doing, thinking, and interested in
  • A proactive self-starter that jumps into tasks with enthusiasm regardless of how big or small.
  • Best in class project management and organizational skills
  • Someone with patience that is accustomed to working through multi-layered processes and managing stakeholders with competing priorities and timelines.