Lead, manage and develop strategic sports partnerships, advertisements, promotions, events, and evaluate relevant programs across the organization. The Partnerships Manager identifies and provides strategic leadership, vision and direct management for all of KUS’s key strategic partnerships (NBA/College Football Hall of Fame/NFL/ Emmys/ Red Bull, etc.), player endorsements. Must be a working manager, in addition to overseeing various sports marketing staff and direct management of agency partners, etc. Ensure that all proper finance, legal and product approvals are obtained and recorded prior to start of events/programs.
Provide strategic leadership and vision for KUS’s key Sports Marketing platforms and activities, including KMC’s Global Sports Marketing platforms. Manage contract negotiation and platform activation for the current and future partnerships. Plan and manage the partnership activations to achieve the partnership objectives. Work with other departments to integrate the partnerships to maximize the ROI (i.e. social/ media/ website/ PR/ etc.).
Priority 1st - 40%
Manage agency partners to ensure on-time execution of related projects. Must be able to work effectively and in collaboration with the partnerships & experiential team.
Priority 2nd - 20%
Develop strategies for and implement experiential events and partnerships (Esports, ATL Airport, BRAKES, other programs). Work with the Events & Shows Manager for Autoshow efforts (Ride and Drives)Develop strategies for and implement experiential events and partnerships (Esports, VidCon, ATL Airport, BRAKES). Work with the Events & Shows Manager for Autoshow efforts(Ride and Drives)
Priority 3rd - 20%
Assist Regions and DMGs with localization of national sponsorship efforts. Assist Regions with evaluations of local sponsorship opportunities and their alignment with KUS’s overall partnership strategy
Priority 4th - 10%
Oversee and manage the budget for each partnership programs.
Priority 5th - 10%
Degree in Marketing, Advertising, or related field or equivalent work experience required
MBA or Master’s Degree a plus
7-10 years Total Marketing Experience (client side preferred/corporate)
Highly motivated sports enthusiast who has knowledge and direct experience operating in the sports marketing space
Able to operate independently on various tasks and projects
Strong interpersonal, excellent communication skills and solid project management skills
Ability to work effectively with flexibility, high energy, patience and enthusiasm
Ability to lead and direct agency partners
Directly Related Experience
Travel will be required domestically and/or internationally for sponsorship oversight.
May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
Perform other duties as assigned.
Proficient with Microsoft Office Suite – Outlook, Excel, PowerPoint
Experience with SAP
Excellent communication skills required (written and oral)
Excellent organization skills
Adapting to Change
Championing Customer Needs
Delivering High Quality Work
Driving Continuous Improvement
Inspiring and Motivating Others
Setting a Strategic Vision
CHALLENGE - Solving Complex Problems
COLLABORATION - Building and Supporting Teams
CUSTOMER - Serving Customers
GLOBALITY - Showing Community and Social Responsibility
PEOPLE - Interacting with People at Different Levels